MODERATING AND BRAINSTORMING
Round tables, focus groups, seminars, workshops – these are some of the most modern ways to target your message towards key journalists and win instant feedback. Let Victoria chair a session or work as part of a team to brainstorm ideas and stress-test your message, helping you to re-evaluate strengths and adjust any weaknesses.
But Victoria believes that moderating is not just useful in the conference environment. It is also an important tool for companies to build their own sense of self and identity at the internal level, through teasing out and integrating the creative ideas and sense of purpose that each individual company member has and can bring to the table. It is about unlocking the potential that already exists. A company may in general terms instinctively know its brand, but to be able to articulate and express coherently the company’s goals, passion and commitment both to itself and to the wider world often needs an outsider’s understanding and objective voice.
Clients include Virgo Health, Pfizer, Boots, KTB PR, Fleishman Hillard, Porter Novelli, Allergan, Ruder Finn Clark, Nexus PR, Euro RSCG and the Prostate Cancer Charity.
Victoria’s experience makes her an invaluable source of no-nonsense advice on how to make a story fly with the media. Her forthright contributions make her a must-have for round table events.
Clark Health Communications
Scientific conference coverage provides high-quality relevant information to enhance your marketing or press relations work, leaving you free to get on with communicating. But these conferences also demand a lot in terms of work and commitment – you need to optimise the value they can offer you or your client. Before your PR team can use the swathes of raw information on offer, you’ll need it translated from medical or scientific language (and the wheat sorting – and prioritising – from the chaff). Victoria will cover your client’s conference for or with you, producing bespoke internal communications reports which highlight the most significant stories, the most crucial speakers, the need-to-know facts, plus the gathering of exclusive quotes which can be dropped into press releases.
Clients include Tonic Life Communications and the Racepoint Group.
Sharp, succinct, satisfying… sold! Do you have a message for your clients – or one aimed at customers? Let us write it for you. From press releases to website copy, brochures to advertorials, blog entries, even 140-word Tweets, we produce written words that hit home, with precision, every time.
Clients include Onyx Health, Ador Chocolates, Mautourco (Mauritius tourism agency), the Thrombosis Research Institute, the Crown Estate, Sentebale, Sweet PR and psHealth.
As a PR, I would say it has become harder than ever to cut through and develop a voice for brands to be heard in an overcrowded market. Some press releases and media materials are better written by a journalist such as Victoria who is able to capture the essence of a great story behind the product or brand. Working with Victoria is easy, she is diligent in her research and delivers intelligent copy. A real pro to work with and someone I look forward to working with again.
Nichole Sweet, MD
Please contact Victoria about how she can help your organisation: